It is dying, all the taxpayer money being poured down the rathole is just life support. But once, it was a mighty, vibrant industry. Once it built this.
Then it retooled and helped America win World War II by building tanks and planes and trucks and weapons. When the war was over, they started turning out cars. Millions of cars. The icons of American manufacturing. They made this in 1956.
Even the pickup trucks had some personality.
The 1960s. Chevelles, Camaros, Firebirds, Corvettes, GTOs. Cars people wanted. Mythic, iconic cars. Advertised unashamedly to people who wanted to go fast in style.
The illness began in the 1970s. The Chevy Vega should have sounded the alarm. A horrible noisy plastic POS, underpowered and poorly designed. Ask yourself, when was the last time you saw one on the road?
The government started passing laws, laws on fuel consumption, bumper size, emissions. The cars that came next were like echoes of the previous machines. Molded bumpers, smog controlled de-tuned engines. The one thing that GM did well in this time period was make it hard to impossible for the average guy to work on his own car. Ford and Chrysler did no better. Remember Pintos and K-cars? Don’t see any of them driving around, either.
Now we’ve come to this. This week GM unveiled a concept
car toy vehicle joke that was designed with help from Segway. The PUMA. If they think that this is going to save GM, it really is over.
The deepest defeat suffered by human beings is constituted by the difference between what one was capable of becoming and what one has in fact become.